Punit Mahajan | Growth Leader for High-Scale E-commerce Brands

Growth leader for high-scale e-commerce brands.

I’ve led growth across multiple channels and coordinated the teams responsible for executing them.

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7+

Years Experience

$1.5M

Ad Spend Managed

500+

Growth Experiments

3.4x

Avg. ROAS

Growth Leadership

Strategy, performance, creative and technology

My role has often sat at the intersection of these four, aligning internal teams, external agencies and specialists around shared revenue and growth goals.

  1. 01 Paid Media Meta, Google, TikTok
    Agencies Briefs, budgets, accountability
  2. 02 Creative Ads, UGC, testing
    Influencers Creator partnerships
  3. 03 Web/CRO Landing pages, PDPs, checkout
    Developers Build, test, ship
  4. 04 Email/CRM Klaviyo, SMS, flows
    Retention Repeat purchases and LTV

Teams I’ve worked across

  • Paid media
  • Social
  • Influencer marketing
  • Email & CRM
  • Web development
  • CRO
  • Analytics
  • E-commerce
  • Marketplaces

Areas of Focus

What I work across

Paid Acquisition

Channel strategy, budgets and testing across Meta, Google and TikTok, working with agency partners against CAC and ROAS targets.

  • Channel strategy & budget allocation
  • Agency & creator partnerships

Conversion Rate Optimization

Web and CRO roadmaps with designers and developers, covering PDPs, landing pages and checkout, guided by behavioral data and A/B tests.

  • Experimentation roadmap
  • Landing page frameworks

Lifecycle & Retention

Email, SMS and loyalty programs that turn first orders into repeat purchases, with Klaviyo flows built around lifetime value.

  • Klaviyo & SMS flow strategy
  • Retention & LTV programs

Reporting & Analytics

Reporting on MER, CAC, LTV and contribution margin, with attribution the wider team can rely on.

  • Performance dashboards
  • Multi-channel attribution

Case Studies

Selected Work

Brands ranging from bootstrapped startups to $3M+ in revenue.

D2C FASHION

320% Revenue Increase

Scale from $50k to $250k Monthly Ad Spend at 3.1x ROAS.
HEALTH TECH

45% CAC Reduction

Implementation of a new creative testing framework and landing page overhaul.

Feedback

Testimonials

Punit is a stellar well-rounded paid social marketer. I had the pleasure of working with him at Hype Partners where he came up with strategy, consulted on how to improve marketing funnels, and found new levers to scale/bring costs down. He has a growth marketing mindset and is constantly working to improve campaigns and upskill his expertise.

Emily Lai

VP Marketing at Hype

While working at King Street Media, Punit was extremely results-driven and solutions-oriented. This made for an outstanding teammate. Punit managed client campaigns and achieved solid results and valuable insights that we still leverage today.

Mark Simone

Founder - King Street Media

Punit is an exceptional performance marketer with the right mindset to approach advertising. He worked on multiple campaigns for many clients of Mapplinks and was always able to get the best returns on his accounts. His fundamental knowledge also allowed us to experiment with other upcoming ad channels and bring an added value to our clients as well.

Rishabh Dev

CMO at Mapplinks

How I work

Keeping execution connected across channels.

Setting priorities

Deciding where time and budget go across channels, based on what moves revenue.

Reviewing performance

Looking at channels together, not in isolation, so decisions reflect the whole picture.

Identifying opportunities

Finding the gaps between channels, teams and data where growth is being left behind.

Connecting execution

Making sure internal teams, agencies and specialists are working toward the same goals.

Let’s connect

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